How to Convince Customers to Buy Your Used Car

Despite the convenience that the internet gives when it comes to selling, some people still have difficulty in attracting buyers to purchase their vehicles. If you’re planning on selling your old car to buy a new one, these useful tips will help you convince the right customers.

Step 1: Research About the Market
Before marking a price on your car, it’s best to first check online advertisements about the same type of car you have and see the price other sellers for theirs. Also, know the kind of car you have and check how the demand is on the market. Usually, family sedans are consistently on demand due to its affordable price and simple design. Trucks and vans, however, are mostly in a state of competition since they are always used for work.

Step 2: Make Sure to Give a Competitive Price
When finally deciding on a price, make sure you’ve increased it a bit more than the actual. Customers will inevitably like to negotiate, and more often than not, they do so in huge amounts ($500-$1000) instead of smaller prices ($100-$300). You’re lucky if the buyer barely negotiates, but if he/she wants a lower offer, at least it will be closer to your original price and not under it.

Step 3: A First Impression
The saying “first impressions never last” might not apply when selling cars. You’ll want to make your vehicle attractive and clean, have people glue their eyes on it to convince them to buy it. You can get that shining “curb appeal” by these few tips:

• Removing all the nits and grits by thoroughly washing and vacuuming the car.
• Spend on low-cost repairs.
• Ensure your car is free of any mechanical sounds.
• Have all dings, scrapes, and dents removed.
• Remove all your belongings that are still inside the vehicle to give buyers the perspective as the car being theirs during a test drive.

Step 4: Know What Platforms to Use
Once you’ve dressed up your car, it’s time for the presentation. There are a variety of ways
 to advertise your car without having to spend, thanks to technological advancement.

• Utilize shopping websites such as eBay, AutoTrader, and Craigslist.
• Social media: Make use of your Facebook account and ask your friends to help spread the word!
• Although it may be old fashioned, putting up a “For Sale” sign with your contact number is still surprisingly effective.
• There are also various online forums with classified car sections that allow you to list your car.

After selling your car, you might think of getting a new one. Don’t forget to get auto insurance! You’ll want to protect yourself from unwanted expenditures in case of an accident.

At Arnold, Bruce & Doerfler Insurance, we aim to provide comprehensive insurance policies that make your life easier. We want to help you get the insurance that fits your needs. You can get more information about our products and services by calling our agency at (503) 222-1951. Get your free quote today by CLICKING HERE.